The Real Cost of Bad Lead Quality: Why Cheap Leads Kill Your ROI

Connor T. MacIvor - Connor with Honor

Published on: 29/12/2025

"50 cheap leads for $500" sounds great until 40 are worthless. Bad lead quality destroys ROI, wastes your sales team's time, and kills morale. Learn why quality beats quantity, how to audit your leads, and the hidden costs agencies don't tell you.